Some things never change. Gawkers will gawk at accidents, crowds will attract crowds. However, a marketing tactic I’ve never quite understood has been the spotlight truck. Who’s buying this, has it ever worked? Humans aren’t moths, and frankly, I find it a bit insulting. If Humphry Davy and Thomas Edison had known the light bulb would be used to advertise furniture store grand openings and energy sodas, they’d be rolling in their graves. Never has a spotlight truck enticed me to pull off of the highway and locate its source, let alone find it > inquire about it > then make a purchase based upon it. If you’re a company who is utilizing this approach (barring you’re not a Hollywood premier movie night or some sort of memorial tribute) – it’s probably time to consider an alternative marketing approach.

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