Grassroots used to mean starting on a small scale, pounding the pavement, slowly building a movement. Grassroots does not mean what it used to mean. Long gone are the days where grassroots meant passing out leaflets, stapling your band’s flyer to a telephone pole, plastering stickers in public places or in venue bathrooms. Grassroots means striving towards a goal with a innovative technique or strategy. It means making people nervous yet building excitement and trust at the same time. A grassroots movement can be started overnight, online, with nothing more than a great idea.

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